Business Services

Optimizing growth and reducing churn for a leading law firm through AI insights

Key Challenges
A top US law firm sought to drive top-line growth by identifying and mapping cross-sell and upsell opportunities across diverse practice areas and their client base. The firm aimed to proactively identify client churn risks and implement strategies to mitigate them.
Our Products in Action
We developed advanced models to predict cross-sell and upsell opportunities with high accuracy within targeted practice areas. We also created an Opportunity Intelligence Framework using KPIs like Strategic Opportunity Score and Client Similarity Analysis, offering validated predictions for informed decisions. In addition, we implemented churn prediction models that identified at-risk clients, offering months of lead time to take proactive retention measures.
Business Impact
Identified high-probability cross-sell opportunities across various practice areas.
Uncovered churn insights in key practice areas with strong client engagement.
Reimagining their pipeline-building process by prioritizing most promising opportunities
Identified high-probability cross-sell opportunities across various practice areas.
Uncovered churn insights in key practice areas with strong client engagement.
Reimagining their pipeline-building process by prioritizing most promising opportunities