Predicting what customers like or dislike and delivering hyper-personalized experiences that make them come back for more is easier said than done. But today, advanced technologies such as Machine Learning are helping organizations understand customers better, draw insights from their past buying patterns, and anticipate what they need to deliver exactly what customers want. Here are five benefits Machine Learning offers organizations to boost customer engagement and growth by Edward Scott, CEO, ElectrifAi.
Read the full article at TMCNET.