January 27, 2023

Let’s Make Customers Relevant, Once Again!

Customer expectations are constantly evolving with each passing day. Political, social, economic, technological, and cultural factors continue to influence customers what they buy, from whom, and for how long. Today, shopping is not just limited to a transaction—it is an experience. How often have we observed customers abandoning their shopping midway or switching providers for no apparent reason?

Today, brands are still trying to predict what customers want, find ways to increase lifetime value, find more customers like the best, and understand the key drivers behind such decisions. Assembling a 360-degree customer view and building appropriate strategies to prevent churn, boost acquisition, and drive retention with speed and accuracy is easier said than done.

Business have leveraged BI and data analytics to gain insights about their customers. But, only Machine Learning (ML) can help predict and identify the key drivers behind churn, retention, loyalty, and acquisition.

CustomerAi: make your customers comeback for more

ElectrifAi’s ML-powered CustomerAi harnesses cutting-edge technologies such as Artificial Intelligence (AI) and ML to unlock extraordinary insights about customers. We help companies use the insights generated from past and current market data—structured or unstructured—to make strategic targeting and segmentation decisions based on the key driver insights unearthed. CustomerAi enables marketers, customer success, and support teams to grow revenue by improving retention, lifetime value and acquisition. CustomerAi solves this by generating insights in five key areas:

  • Customer Segmentation: dig deep into data to segment customers for engagement and drive higher ROI, faster.
  • Customer Lifetime Value Prediction: make better decisions regarding new offerings or segmenting the most valuable customers.
  • Churn Mitigation: identify customers at risk along with critical drivers leading to churn across channels using advanced analytics.
  • Upsell and Cross-sell: identify target customers with key drivers for up-sell and cross-sell, generating the most value from the base.
  • New Customer Acquisition: devise tailored approach from insights on existing best customer's behavior and preferences throughout the journey.

What’s more—the product is pre-built and containerized to be deployed on-premises or any leading public cloud seamlessly. This means no need to deploy new platforms with huge investments, several months to roll-out and ongoing operating overheads. With CustomerAi, enterprises can see results in 6-8 weeks with their data. Yes, it’s that easy and fast!

CustomerAi has the power to turn your data into a strategic weapon and help in driving revenue growth, reduce costs and risks, and improve operational efficiency. Infuse unparallel advantages in your customer acquisition, growth, and retention initiatives to deliver superior customer experience. It’s time to give your customers a shopping experience that goes beyond a mere transaction—one that excites them to come back for more!

ElectrifAi: US' leading ML products provider

ElectrifAi is one of the US' leading ML products providers, with an extensive library of pre-built ML products enabling our clients to capture tangible benefits quickly. We work with the C-suite to understand and solve business problems through data and machine learning in diverse industries such as Higher Ed, BFSI, Life Sciences, Hospitality, Retail, Chemicals, Oil & Gas, Telecom, Insurance, etc. The insights generated by our ML products, such as ContactCenterAi, ReputationAi, InventoryOptimizationAi, RevCaptureAi and other products, have helped our clients realize consequential business outcomes in 6-8 weeks.

Our product does not require investment in a new platform or infrastructure. Instead, we leverage the data existing in your system to power the ML models to deliver business outcomes.

We are the last-mile product that sits on the top to solve specific business problems and bring about savings. Contact us to learn more!