August 3, 2022

Protecting Brand Reputation: Your tremendously valuable yet fragile asset!

Business leaders have always understood the significance of brand reputation. It takes years to build, yet very little time to destroy when not monitored and managed. Terabytes of data get generated in minutes through digital interactions – from customer reviews to chatbot interactions, social media posts, and customer care transcripts. Businesses can grow by building a positive online reputation by actively engaging with customer reviews. They can also glean insights into what strengthens their reputation and could damage their brand.

A brand instinctively triggers an immediate emotional response from us. Is it trusted, reliable, dependable, and steadfast? Or is it perceived as inconsistent and unpredictable? A negative brand story, even if not true, can cause lasting damage. On the other hand, a positive review not engaged is a lost opportunity to drive awareness. Not managing the brand's reputation can cause irreparable damage to your brand and loss of opportunity. But being engaged and active requires time and resources most businesses do not have.

Proactively engage with customer reviews: Intent, Sentiment & Emotions!

Natural Language Processing (NLP), a component of AI (Artificial Intelligence) & ML (Machine Learning), helps you understand your customers' intent, sentiment, and emotions. Sentiment analysis, an NLP technique, tells you if a response from the customer is positive, neutral, or negative. It is powerful; they work for Amazon's Alexa, Apple's Siri, and Google Assistant. They can also work for your business in managing customer interactions on social media.

ElectrifAi's ReputationAi:  The AI sentry that never sleeps

ReputationAi monitors customer reviews and responds automatically and quickly using AI and ML. It allows you to amplify positive social proof and stay connected with the reviewer. There is evidence to show such interactions foster loyalty and increased consumption. It also helps limit the impact of negative reviews by alerting designated GMs and managers of the business first and leveraging ML to respond after 48 hours only if there was no human action. A quick response to a negative review can help contain the fallout from negative reviews. ReputationAi helps you do that even if you are resource and time-constrained. Over time, Insights from reviews also help inform strategy to grow business, promote strengths, and take corrective action.

ReputationAi can be your AI sentry without any IT or software dependency. You can take control of your brand reputation in 6-8 weeks and start seeing results immediately.

ElectrifAi: US' leading ML products provider

ElectrifAi is one of the US' leading ML products providers, with an extensive library of pre-built ML products enabling our clients to capture tangible benefits quickly. We work with the C-suite to understand and solve business problems through data and machine learning in diverse industries such as Higher Ed, BFSI, Life Sciences, Hospitality, Retail, Chemicals, Oil & Gas, Telecom, Insurance, etc. The insights generated by our ML products, such as ContactCenterAi, ReputationAi, InventoryOptimizationAi, RevCaptureAi and other products, have helped our clients realize consequential business outcomes in 6-8 weeks.

Our product does not require investment in a new platform or infrastructure. Instead, we leverage the data existing in your system to power the ML models to deliver business outcomes.

We are the last mile product that sits on the top to solve specific business problems and bring about savings. Contact us to reimagine your business with last mile AI!