The client is a leading Asian financial institution providing insurance, banking, and investment products to over 150M customers in Asia. They wanted to better understand and serve their customers through digital channels as part of an Integrated Finance + Internet strategy. Without a single view of each customer across multiple and diverse business units, delivering superior service, personalized upsell and cross-sell efforts proved difficult.

ElectrifAi’s CustomerAi platform consolidated data for millions of customers from customer profiles, claim records, loan applications, investment records, call logs, and internet activity into demographic and psychographic profiles. CustomerAi generated 2000+ descriptive and 60+ predictive features for each customer as output from the platform, following identity resolution. Additionally, a customer contact information recovery product was implemented to recover lost customers for renewal.