Added incremental annual revenue of $130M through targeted subscriber marketing

Lack of visibility into customer experience trends and use of siloed data insights resulted in ineffective retention programs and a continued lack of understanding of customer’s needs. The client wanted to address customer lifecycle challenges to differentiate customer acquisition and retention.
Developed a standardized process with common data models and intelligence layers to scale across the client’s different marketing use cases. Created a test-and-learn capability that enabled the client to identify where the customer is at along their journey, measure the effectiveness of different offers through insights provided. Deployed an on-premise solution with the flexibility to migrate to the cloud.
incremental annual revenues
360 deg
subscriber insight leading to upgraded plans, churn mitigation
Analyzed 2.5K fields of first and third party data