TMT

Added incremental annual revenue of $130M through targeted subscriber marketing for a top-3 wireless provider

Challenges
A US-based top-3 wireless service provider, despite possessing abundant customer data, faced challenges in understanding their customer personas, needs, and triggers. Their rules-based approach hindered comprehensive demographic segmentation, campaign impact measurement, and customer retention insights. Consequently, diverse teams engaged customers with inconsistent messages.
Solutions
ElectrifAi helped the client deploy and scale an advanced AI-driven solution to 70+ million subscribers in a short span of 6 months. This included linking and transforming 4,000+ signals using 90+ models. We established a new analytics workflow that automated the process for longitudinal views of customers, including customer demographics, account information, device information, equipment installment plans, customer care memo logs, payments, and usage. The engagement also helped the client enhance their data-driven customer segmentation and targeting, campaign effectiveness with buyer insights, and predictive insights on the campaign pipeline, while also driving conversions, optimizing, and repeating look-alike customers. As a result, the client now has a 360° behavioral view of every subscriber.
Outcomes
$70M
incremental revenue through new lines added
$50M
incremental revenue through rate plan & feature upgrades
$10M
from churn mitigated
$70M
incremental revenue through new lines added
$50M
incremental revenue through rate plan & feature upgrades
$10M
from churn mitigated