Lack of visibility into customer experience trends and use of siloed data insights resulted in ineffective retention programs and a continued lack of understanding of customer’s needs. The client wanted to address customer lifecycle challenges to differentiate customer acquisition and retention.

Developed a standardized process with common data models and intelligence layers to scale across the client’s different marketing use cases. Created a test-and-learn capability that enabled the client to identify where the customer is at along their journey, measure the effectiveness of different offers through insights provided. Deployed an on-premise solution with the flexibility to migrate to the cloud.