Lack of visibility into customer experience trends and use of siloed data insights resulted in ineffective retention programs and a continued lack of understanding of customer’s needs. The client wanted to address customer lifecycle challenges to differentiate customer acquisition and retention.

Developed a standardized process with common data models and intelligence layers to scale across the client’s different marketing use cases. Created a test-and-learn capability that enabled the client to identify where the customer is at along their journey, measure the effectiveness of different offers through insights provided. Deployed an on-premise solution with the flexibility to migrate to the cloud.

ElectrifAi’s solution linked, transformed, and stitched together 4,000+ Signals using over 90+ Models to provide a 360° behavioural view of every subscriber over the entire lifecycle. Data integration across 2,500 data fields of both first- and third-party data. The solution resulted in $130M in incremental annual revenues, $70M through incremental lines added, $50M in incremental revenue through rate plan/feature upgrade campaigns and $10M from churn saves.